Cookie Policy

Last updated: 26/10/2025

What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

How We Use Cookies

Apex Vector AI uses cookies to:

  • Ensure our website functions properly and securely
  • Remember your preferences and settings
  • Analyze how visitors use our website to improve user experience
  • Provide personalized content and relevant information
  • Measure the effectiveness of our marketing campaigns

Legal Basis

Our use of cookies is based on:

  • Legitimate Interest: For essential website functionality and security
  • Consent: For analytics, marketing, and non-essential cookies
  • Compliance: With UK Privacy and Electronic Communications Regulations (PECR)

Types of Cookies We Use

Essential Cookies (Always Active)

These cookies are necessary for the website to function and cannot be switched off in our systems.

Purpose: Website security, session management, load balancing

Duration: Session cookies (deleted when browser closes) or up to 1 year

Examples:

  • session_id - Maintains your session across pages
  • csrf_token - Protects against cross-site request forgery
  • load_balancer - Ensures consistent server routing

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

Purpose: Website analytics, performance monitoring, user behavior analysis

Duration: Up to 2 years

Third-party services: Google Analytics, Hotjar

Examples:

  • _ga - Distinguishes unique users (Google Analytics)
  • _gid - Distinguishes unique users for 24 hours
  • _hjid - Hotjar user identification
  • _hjIncludedInPageviewSample - Hotjar sampling

Functional Cookies

These cookies enable enhanced functionality and personalization, such as remembering your preferences.

Purpose: User preferences, language settings, accessibility options

Duration: Up to 1 year

Examples:

  • user_preferences - Stores your website preferences
  • language - Remembers your language choice
  • accessibility_settings - Stores accessibility preferences
  • cookie_consent - Remembers your cookie preferences

Marketing Cookies

These cookies track visitors across websites to display relevant and engaging advertisements.

Purpose: Targeted advertising, campaign measurement, retargeting

Duration: Up to 2 years

Third-party services: Google Ads, LinkedIn Ads, Facebook Pixel

Examples:

  • _fbp - Facebook Pixel for conversion tracking
  • li_sugr - LinkedIn browser identification
  • IDE - Google DoubleClick advertising
  • utm_source - Tracks marketing campaign sources

Third-Party Cookies & Services

We use several third-party services that may set their own cookies. These services help us provide better functionality and understand our website performance.

Google Analytics

Provides website analytics and user behavior insights

Google Privacy Policy

Calendly

Enables appointment booking functionality

Calendly Privacy Policy

Hotjar

Provides heatmaps and user session recordings

Hotjar Privacy Policy

Tailwind CSS CDN

Provides CSS framework for website styling

Tailwind Privacy Policy

Managing Your Cookie Preferences

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

  • Accept all cookies for the full website experience
  • Reject non-essential cookies (analytics and marketing)
  • Customize your preferences by cookie category
  • Learn more about each type of cookie we use

Browser Settings

You can also control cookies through your browser settings:

Chrome

Settings → Privacy and Security → Cookies and other site data

Firefox

Options → Privacy & Security → Cookies and Site Data

Safari

Preferences → Privacy → Manage Website Data

Edge

Settings → Cookies and site permissions → Cookies and site data

Important Note

Disabling certain cookies may affect website functionality. Essential cookies cannot be disabled as they are necessary for the website to work properly.

Data Retention & Your Rights

How Long We Keep Cookie Data

  • Session Cookies: Deleted when you close your browser
  • Persistent Cookies: Stored for the duration specified in each cookie (up to 2 years)
  • Analytics Data: Aggregated data retained for up to 26 months
  • Marketing Data: Typically retained for 12-24 months depending on the service

Your Rights Under GDPR

You have the right to:

  • Withdraw consent for non-essential cookies at any time
  • Access information about the cookies we use
  • Request deletion of your cookie data
  • Object to processing for marketing purposes
  • Lodge a complaint with the Information Commissioner's Office (ICO)

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Us About Cookies

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Data Protection Officer: privacy@apexvectorai.com

General Inquiries: hello@apexvectorai.com

Cookie Preferences: You can update your preferences using our cookie banner or by contacting us directly

For complaints about our cookie practices, you can contact the Information Commissioner's Office (ICO) at ico.org.uk